What is Mobile Recruitment for HR Professionals? 

Mobile recruiting is an up and rising trend in the HR industry which helps companies efficiently find quality employees with the help of technology. Mobile recruiting is a form of recruitment where employers utilize mobile technology to find possible candidates through advertising job positions and administering interviews. Our phones make recruiting an easy way to promote, schedule, and organize the recruiting process when looking for new employees.  

With the increase of mobile technology throughout the years, it has created a growing platform for recruiters to reach out to prospects due to its convenience, cost-effectiveness, and mobile-friendly apps that make work efficient. Rather than spending extra time and allocating resources to hold interviews in-person, mobile recruiting allows for a time-effective way for employers to meet with applicants virtually. According to Smart Recruiters in 2020, “job searches from mobile devices now exceed 1 billion per month.” 

As remote working grew alongside the improvement of technology, many individuals search for job positions throughout the entire country, or even worldwide, rather than only having the option of their surrounding regions. The option of recruiting online through different channels provides those seeking jobs the opportunity to talk to recruiters from any location through a phone or video call. 

These cutting-edge technologies give HR executives a chance to quickly scout out those who may fit the role that they are interested in filling and can cut down on time usually spent meeting face to face.  

Mobile recruiting utilizes different channels and resources to find what they are looking for. You might instantly think of social media, websites, and online forms, but it also uses artificial intelligence (AI) and virtual reality to get the job done. 

Some of the most common practices when practicing mobile recruiting include mobile-optimized career websites and job postings, mobile job search apps, text messaging and chat bots, and social media recruiting.

  1. Mobile-optimized career websites and job postings are created for potential employees with mobile accessibility and usability in mind. 
  1. Mobile job search apps include apps such as LinkedIn, Indeed, CareerBuilder, and others, that are made for mobile users to have a well-tailored hub where they can search for jobs. On the contrast, recruiters can also use these apps to easily connect with potential employees and organize their messages into one space. 
  1. Text messaging makes communication quick and simple for recruiters. HR specialists and recruiters can use chatbots or text messaging programs to reach out to multiple people at once, and then quickly send messages back and forth if the individual is interested. This is an effective way to reach many people at once and find those who are undoubtedly interested where you can later make a deeper connection. 
  1. Social media recruiting is also practiced on LinkedIn, along with other social platforms that companies have business profiles on such as Facebook, Instagram, and Twitter. “Glassdoor states that 79% of job seekers use social media when conducting their job search” (Apollo Technical).

These practices are often free and easily available for all companies, but some more advanced strategies include the use of AI and virtual reality.  

One way that AI can help with the recruitment process is by candidate matching. Candidate matching will use AI tools to find candidates that have the correct skill set and matching qualifications for the role you are filling. This is like using a filter to sort through the candidates that may work, but AI will be doing to work for you and presenting you with the best options. 

Artificial intelligence also includes resume screening, which is another great time saving resource. Instead of manually looking through resumes to ensure that applicants have the qualifications that you are looking for, AI can quickly scan through them and provide those that match your needs and further weed out prospects that may end up not qualifying. 

After these steps, recruiters can take advantage of artificial intelligence when seeking out individuals by using chatbots. Chatbots help you save time at the beginning of the mobile recruiting process by sending automated responses and getting the beginning questions answered through standard responses. 

So, how can you and other HR professionals incorporate these procedures into your recruitment process?  

  1. Optimize career websites and job postings:  
    Since most applicants are searching for open job positions by scrolling through their phones during their down time, it is important for recruiters to make sure that their websites and postings are accessible and usable on mobile browsers. If your webpage/posting does not fit properly on a mobile screen or the links are not visible in the layout, job seekers may get frustrated and skip past your position and move onto the next. Time is valuable, and they want to find a company and position that is convenient for them from the start. 
  1. Use Mobile job search apps:  
    Apps that are targeted and focus solely on recruitment are a great place to start since their goal is the same as yours. “During 2021, 67% of job applications were completed on mobile devices, according to a report by Appcast” (Recruiting Daily). Use their search and filter features to narrow down those whose previous experience seems fitting for the role you are actively trying to fill, and then begin to message those individuals with some information on the role to get their attention. Using filters is an easy way to weed out those that may not fit for your needs such as someone who lives far and you are looking to fill an in-person role, someone who may not have the education experience that is required, or you can use it to help you find those that may already have a mutual connection with you or your company. 
  1. Try text messaging:  
    Using text messaging services such as creating a free Google Voice number or leveling up to Salesforce gives you the ability to reach out to prospects in an informal way. You can grab their attention by contacting them directly, but it takes the pressure off having to respond right away which could ultimately result in no answer at all. 
  1. Optimize social media recruiting: Social media platforms are another great way to connect with many possible applicants. You can make use of groups on Facebook and LinkedIn to find individuals who have the same interests as those that align with the position. “56% of Facebook users, for example, access the social media platform strictly from their mobile device” (Smart Recruiters). By joining groups, you can start creating connections with people that are in the same industry and then begin finding out what they are looking for in a position. You can take this advice to further search for the right candidates, and possibly even share the posting on the group page. 

Increase Reach by Expanding Your Candidate Pool

One of the greatest benefits of utilizing and incorporating mobile recruiting is the reach that you are able to achieve. Each aspect of mobile recruiting gives HR executives the ability to find potential candidates from locations near and far to find the best match. Rather than searching at local recruiting events or putting up postings at nearby businesses, you can reach and connect with anyone that has a profile on a social platform or job search website/app. Not only will mobile recruiting speed up the process and help you find the best candidates, but it will also it will help you gain brand awareness for your company. When matching with candidates online they will already be in the right place to pull up your company’s webpage or social profiles, likely resulting in some form of engagement on your pages. 

Brand awareness and making your business more well-known in its industry will not only help you find prospects, but it will bring more prospects to you without having to make the first connection. This will help facilitate connections with individuals that are passionate about your brand and that actively sought out your company above others. 

Mobile recruiting is going to continue to be a trend when those in human resource roles are searching for the best qualifying leads to fill their open job positions. As time goes on, we will see progression in all forms of technology including artificial intelligence, making it even more convenient for recruiters to find and narrow down candidates to only send in the top leads for the role. To begin your journey with mobile recruiting, start by implementing just one of the online resources we mentioned to see the efficiency that this strategy can create for you and your business.  

Once you start to connect with prospects online through text messaging, social media, or career specific apps/websites, you will notice your network starting to grow and expand farther than your local community. This will get you on the right track to fill the positions you have available and even find what qualifications are most common in applicants searching for that kind of role. Mobile recruiting does not mean cutting off all face-to-face recruiting efforts, but it is there to help you speed up the process and find the applicable candidates that present what you are looking for.  

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Edited By: Michaela Dudek and Amanda Shea