Digital Marketing Strategy Essentials


Digital Marketing Strategy Essentials is an introductory class designed to provide an overview of all aspects of digital marketing from a strategic managerial perspective emphasizing the foundations of website development with search engine optimization mobile advertising inbound marketing social media and paid search.

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A digital marketing strategy is the foundation to grow your career in the industry. Learn to attract and retain customers through inbound marketing, paid search, SEO, content marketing and social media. In this course, we build a foundation for you to build out a strategy to watch your business grow in the digital landscape.

This is an asynchronous course that can be started at anytime. You will have 16 weeks to complete this course and content will be accessible for one year.

Visit our digital marketing webpage to learn more about our Digital Marketing Foundations Certificate. You can also visit the College of Business webpage to learn about other programs and information.

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