Digital Marketing

Jaclyn Crawford

Jaclyn Crawford, Director, Digital Marketing Programs

Jaclyn Crawford is the director of digital marketing programs and instructor. Crawford spent 10 years in the digital marketing industry working with companies in the home improvement space, higher education, magazines and more. Previous positions include social media manager, product marketing manager, senior content marketing and SEO manager. With this experience, Crawford discovered her love of content marketing and SEO and hopes she is able to bring this knowledge into the classroom. She is proud to be a Huskie as a graduate of the MSDM program, and loves to give back to the program that gave her so much.

When she’s not on campus, she lives with her husband and two dogs in Chicago. She is the founder of “The Treasure Box Project,” which distributes toilet paper, disposable menstruation products and household supplies to neighbors on the northwest side of Chicago. She loves to read, collect and grow houseplants, crochet and paddleboard.

Vijay Krishnan

Vijaykumar Krishnan, Professor and Chair, Department of Marketing

Dr. Vijaykumar Krishnan is a professor and the chair of the department of marketing, at the Northern Illinois University. Vijay is a recipient of multiple teaching awards. He teaches Digital Marketing Strategy, Marketing Management in the MBA program and the capstone course on marketing strategy.

Vijay has widely published in academic journals including in the Journal of International Marketing, Journal of Personal Selling and Sales management, Journal of Consumer Marketing etc. His primary research interests include Brand identity, equity and management, particularly Sonic branding and in Business-to-Business relationship marketing.

Prior to the academic career Vijay has worked for nearly twenty years in the Indian corporate world starting with the Tata Steel group in the marketing department, progressing successfully through several functions over the years in senior roles in marketing and business, and brings in a rich real-world experience into the classroom. Some of his prior roles include Dy. General Manager Marketing, Shaw Wallace, India, Account Director JWT, India and General Manager Marketing Usha Martin Telekom Ltd, India. Most recently, he was a Business Head with Bennett & Coleman Company, publishers of leading English daily, The Times of India.

He earned his PhD in marketing at the University of Cincinnati. He is a B. Tech, from Indian Institute of Technology, Delhi and a PGDM (MBA) from Indian Institute of Management Calcutta.

Yongwoog “Andy” Jeon

Yongwoog “Andy” Jeon, Assistant Professor of Marketing, Department of Marketing

Yongwoog “Andy” Jeon (Ph.D., University of Texas at Austin) is Assistant Professor of Marketing in the Department of Marketing, College of Business. Generally, he teaches and researches digital marketing. In his research, Andy applies social psychological perspectives in building theoretical models that attempt to provide practical answers to the questions of how consumers think, feel, and act in digital environments. He has examined how individuals psychologically respond to marketing messages delivered via interactive technologies such as skippable YouTube video ads or immersive VR. Andy builds and uses experimental platforms where research participants’ real-time digital behaviors such as ad-skipping/blocking, viewing duration, and gaze movement are tracked, quantified, and analyzed to provide input in developing effective digital marketing tactics. Currently, he has been researching the roles of social artificial intelligence (AI) such as smart speakers or chatbots in the process of marketing communications. He has been researching AI in various contexts including branding, retailing, health and social marketing. His works have been published in various journals including Journal of Interactive Marketing and Journal of International Advertising and Media Psychology.

Diversity, Equity and Inclusion

Rose M.J. Henton

Rose M.J. Henton, Director, Prevention Education and Outreach

Rose joined NIU in 2016, after a long career in non-profit management. Before joining NIU, Rose was the Executive Director of Big Brothers Big Sisters of Vermilion County. Prior to that she was one of two administrators, serving under the CEO for CRIS Senior Services in Danville, IL. Throughout her career Rose has collaborated with municipalities, school districts, higher education and nonprofits to develop strategic plans, community and education report cards, create and facilitate workshops and provide awareness events. Rose is a grant writer and fundraiser receiving more than $1.2 million in grant funding for nonprofits and NIU as well as more than $600,000 raised in events.

Human Resources

Jason Pope

Jason Pope, Director of Recruitment, Rockford Public School District 205

Jason is a cross functional business partner managing all aspects of HR for multiple schools within the Rockford Public School District. He brings over 15 years of human resource experience in both the public and private sectors and loves to engage students with practical, real-world experiences in the classroom.

John Newton

John Newton, Human Resources and Learning and Development Professional

John Newton is a human resources and learning and development professional. He is a coach, consultant, trainer, teacher and public speaker who specializes in helping people and organizations reach their ultimate potential. John’s philosophy is “Kindness is the bottom line.” Be kind to your employees and they will reward you with hard work and commitment. John has been an instructor for Northern Illinois University for over 15 years.

Karen Brown

Karen Brown, Director of Human Resources, Highland Community College

Karen Brown has held a number of senior executive positions in healthcare and human resources. She currently serves as the director of Human Resources, Highland Community College, Freeport, IL. Prior to this, she served as vice president, operations, at OSF HealthCare Saint Anthony Medical Center, Rockford, IL. Karen has a Master of Business Administration degree from Northern Illinois University, DeKalb, Illinois. She holds professional certifications: through the American College of Healthcare Executives, Fellow (FACHE); Society for Human Resource Management, Senior Certified Professional (SHRM-SCP); and Human Resources (SPHR).

Karen Vujtech

Karen Vujtech, Managing Director, Total Rewards Consulting

Karen Vujtech, the managing director of Total Rewards Consulting, has over 20 years of experience in human resources, with significant expertise in compensation as well as experience in benefits and HR systems management. Prior to consulting, Karen held key compensation and benefits positions in a variety of industries, from consumer products and healthcare to high tech. She holds a Bachelor of Science degree from Northern Illinois University and an MBA from Dominican University. Karen is the past-President of the Chicago chapter of SHRM and is a certified senior human resources professional (SPHR). She has held regional officer positions for WorldatWork and numerous Board positions, including president, for the Chicago Compensation Association (CCA). Karen has extensive experience teaching certification preparation courses at Northern Illinois University, DePaul University in Chicago, Illinois and Aurora University in Aurora, Illinois.

Stephanie Gambro

Stephanie Gambro, Director of Business Transformation for a Large Fortune 500 Company

Stephanie is a director of transformation for a large Fortune 500 Company. She has over 20 years of experience driving strategic transformational programs within large multi-functional organizations. Working with executive leadership teams, she helps set the strategic objectives and efforts that will drive an organization towards success. Stephanie also teaches with the NIU Outreach Program, preparing professional learners to sit for the PMP and the SHRM S-CP and CP exams.

Susan Walsh

Susan Walsh, Director of HR and Finance for a Fully-Remote Digital Agency

Susan has over 25 years of experience in human resources. She began her career in training and development, specifically management and leadership development with various global service industries. She has worked with executive teams to align strategic initiatives, implement systemic change efforts and ensure HR deliverables add value to the bottom line. In her current position as the director of HR and Finance for a digital agency, her role is both operational and strategic, including all aspects of talent acquisition and development, change management and financial analysis. She’s been a member of the NIU instructor team since 2018 and finds it so rewarding to help students make the transition from gaining knowledge to business application. When she’s not at work, Susan enjoys almost anything outdoors from hiking to biking. She loves being out of her element in new and interesting places. She is also an avid reader and enjoys topics on productivity.


Glenna Baldwin

Glenna Baldwin, MSc, PHR, SHRM-CP

Glenna Baldwin is a Payroll Manager with over 20 years experience in payroll processing, HRIS systems, taxation, compliance and process improvement. She is a graduate of North Central College in Naperville, IL and holds a Masters of Science in Human Resource Management from Villanova University. Additionally, she holds a Professional of Human Resources certification through SHRM and HRCI and serves as Secretary on the board of the Fox Valley Payroll Association chapter of PayrollOrg. In her free time, she enjoys reading, DIY projects and spending time outdoors with her two dogs.

Project Management

Amy Baugh

Amy Baugh, President of Milestones Project Management, Inc. and Vice President of Technology Program Management for a major Fortune 500 company

Amy Baugh is a program management executive with over 20 years of experience spanning program management, project management, change management, technology and human resources. Amy is president of Milestones Project Management, Inc. and vice president of Technology Program Management for a major Fortune 500 company. Amy is an expert in her field, with particular expertise in Stakeholder Engagement. Amy holds her MBA from DePaul University with a concentration in change management, and a B.A. from Illinois Wesleyan University in business administration and sociology. She also has her PMP and PgMP certifications from the Project Management Institute (PMI), and has published a book, “Stakeholder Engagement: The Game Changer for Program Management” (CRC Press 2015).

Cheri Tenhouse

Cheri Tenhouse, Independent Project Manager

Cheri began her career teaching English before moving to project management where she has over 20 years of project management experience leading a Project Management Office for Automatic Data Processing. Utilizing a variety of project management and change management methodologies including Agile, she led projects and project teams driving everything from mergers and acquisitions to IT software development and launch. Cheri received her B.A. in English and M.A. in Secondary Education from Bradley University, and M.Ed. in Instructional Design and Technology from the University of Georgia. Cheri teaches PMP Prep and Project Management Essentials classes with NIU Continuing Education.

Ronette Kersting, Lean Project Manager

A highly motivated, passionate and accomplished leader with 25+ years of successful experience in a Fortune 500 company. Ronette creates value by delivering innovative and sustainable solutions to drive bottom line results to help organizations and customers prosper today and tomorrow. She is a proven leader with a solid background in project management, continuous improvement, product development, Six Sigma, Lean, supply chain, logistics, and manufacturing coupled with a strong customer design focus. Ronette received her B.S. in industrial engineering from Iowa State University and MBA from Northern Illinois University.


Dino Arias

Amando “Dino” Arias, OSHA-authorized Outreach Trainer

Dino is a bilingual Safety and Training Professional with over 40 years of experience in all aspects of the Oil Refining Industry and the Fire service. He has authored and taught numerous Task and Job Specific Safety Training courses including LOTO, CSE, Scaffolding, Cranes and Rigging hot work, PPE, and Respiratory Programs.

His extensive background includes OSHA PSM compliance training, compliance audits, accident investigation, contractor safety, behavior based safety, and site-specific training programs.

During his career, Dino served on numerous corporate initiatives in Health, Safety, Security and Environmental and was also the Safety Manager for the CITGO Savannah, Georgia Refinery, which included serving on the Chatham County Local Emergency Planning Committee. Dino held positions in the incident management of hurricane recovery, oil spill mitigation, and numerous process unit fires. Dino is a past member of ASSE Three Rivers Chapter, with educational background in Fire Safety, Facility Security, Emergency Response, NIMS, and Environmental Control Technology. Dino served 6 years in the US Army and 20 years as a Nationally Registered Paramedic and firefighter.

Brent Bryden

Brent Bryden, OSHA-authorized Outreach Trainer

Brent Bryden has 35 years of manufacturing safety and environmental health experience. Brent specializes in facilitating training for small, medium and large employers with a wide range of needs. He is passionate about using basic safety education and training to form strong safety foundations within an organization. Continuous improvement in safety training is his vision and providing results-oriented, quality products and services is his goal. Services: training, inspection audits, abatement assistance, safety program development, implementation and management.

Don Bartalone

Don Bartalone, OSHA-authorized General Industry and Construction Outreach Trainer

Don Bartalone is the lead instructor at the National Safety Education Center. He has 35 years of transportation and warehouse industry experience, serving on the safety team and committee for 20 of those years. Don also spent five years as a facility manager/safety coordinator for an oil refinery and has recently traveled to Saudi Arabia to assist in safety program development for the world’s largest oil company. He holds National Safety Council certificates in fork lift truck operator training, incident investigation, safety inspections and advanced safety. Services: 10- and 30-hour general industry OSHA training, OSHA 511, 501 and 503 instruction.

John Newquist

John Newquist, OSHA-authorized Outreach Trainer

John has over 30 years of experience as a safety trainer. Since 1987 John has trained over 50,000 people including OSHA compliance officers and Fortune 500 Clients. His areas of expertise include incident investigation, confined space, excavation safety, cranes signaling, rigging safety, fall protection, scaffold competent person, silica competent person, CHST prep, lockout, machine guarding, OSHA recordkeeping and safety management. Services: mock OSHA inspections, site safety audits, expert witness.