Digital Marketing Certificate Program

The world of digital marketing is fast-paced and ever-changing. Don’t let the field evolve without you! Developed by industry experts and tailored for professionals seeking to advance their careers, the Northern Illinois Digital Marketing Certificate program is here to equip you with the latest skills and knowledge you need to get ahead in your career.

According to a 2023 NIU survey, Certificates stand out to employers, with 35% of respondents saying that they most value those that come from a university. For those looking to move their careers forward, certificates are a great addition to your digital marketing resume if you want to get noticed through the noise.

You can earn your digital marketing certificate online at your own pace. Additionally, learners who want to continue on can pursue our Master of Science – Digital Marketing degree, our 100% online graduate program.

In Partnership With:

Northern Illinois University College of Business Logo

Why Choose NIU’s Digital Marketing Certificate Program?

• Expert-Led curriculum: Learn from our NIU professors and industry experts that will provide practical lessons and theory that you need to succeed.
• Innovative Lessons: Digital marketing is not stagnant, neither are we. Our cutting-edge courses help you better understand AI marketing, marketing data analysis, search engine optimization, content marketing, pay-per-click and more.
• Flexible Learning: Our program is designed for working professionals, offering digital marketing courses with certificates with your day-to-day schedule in mind.
• Network & Community: NIU’s Digital Marketing Certificate program allows learners to access our many resources to grow their network, such as live guest speaking sessions and peer-to-peer resume reviews.

Who Should Enroll?

Whether you’re a marketer looking to deepen your digital skills, a business owner aiming to expand your online presence, or a professional seeking a career change, NIU’s Digital Marketing Certificate Program is designed for you. There is no application process, however a bachelor’s degree is required.

Take The Next Step

Elevate your digital marketing expertise and stay ahead in your career with NIU’s Digital Marketing Certificate Program. Join us in mastering the tools and strategies that drive success in today’s digital age.

Digital Marketing Strategy Essentials


$ 499 .00

Digital marketing strategy is the foundation to grow your career in the industry. Learn to attract and retain customers through inbound marketing, paid search, SEO, content marketing and social media. In this course, we build a foundation for you to build out a strategy to watch your business grow in the digital landscape.

You will have 16 weeks to complete this course and content will be accessible for one year.

Search Marketing (Coming Soon)

Search marketing is constantly changing. In this course, we’ll help you learn what you need to know to stay up to date with the latest as well as your ability to pivot SEO and SEM campaigns. Topics include a study of leading paid search, display ads and search engine optimization, as well as selecting keywords and testing content for maximum ROI.

AI Marketing (Coming Soon)

This innovative certification will give you the cutting edge in innovative knowledge when it comes to marketing technology. In this course, you will learn how to leverage artificial intelligence (AI) technologies for digital marketing campaigns. Understand how to apply deep learning, natural language processing, deepfake, and social robots to identify and solve marketing issues within the marketing mix.


Jaclyn Crawford
Vijay Krishnan
Yongwoog “Andy” Jeon

DMI Pro: Professional Digital Marketing Course + PCM from American Marketing Association

You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch.

What will you learn?

Content Marketing, Social Media Marketing, Paid Search Using Google Ads, Website Optimization and more.

Who is this course aimed towards?

→ Those in traditional marketing careers who are looking to update their skillset.

→ Marketers working in Management and Senior Management.

Those who have just graduated and want to hit the ground running and up their skills in digital marketing immediately.

→ Entrepreneurs and small businesses owners.

→ Anyone hoping to implement an up to date digital strategy for their company.

This is an online, self-paced course. Course materials and online resources are included.

In Partnership With:

Digital Marketing Logo

Course Price

30% Off Special

$ 1,442 .00